“Eu é Mais Bolos”

I keep seeing people write this on twitter. The context is usually a bit iffy, but I can tell its not just a random collection of words thrown together, despite the slightly confusing use of “é” after “eu”.

Apparently, it comes from an old sketch, done by veteran comedian Herman José in which he plays José Severino, a pastry chef who has accidentally been invited onto a talk show to discuss radiography. When it came out – exactly thirty years ago – it was immediately successful and people started saying it to each other, and even now, in 2022, it lives on on social media.